Adam Gershon | Copywriting and Content

Health Care Email Newsletter

admin — Sat, 23 Apr 2011 04:06:23 +0000

This direct mail campaign takes the form of a newsletter. It’s published regularly with a focus on being informative in addition to promotional. In this edition I included helpful, actionable information for existing customers.

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Lighting Email Campaign

admin — Sat, 23 Apr 2011 03:54:35 +0000

Here are two email drops for a leading online lighting company. The small campaign was built around the theme of a wide selection, and I created the tagline “It’s all on the table!”

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Long-Form SEO Keyword Article

admin — Sat, 16 Apr 2011 19:39:04 +0000

One of many original articles I wrote for this site with the objective of improving site-wide SEO. Working from a targeted keyword list, I created an informative, natural-sounding article that’s both readable and rich in SEO value.

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View the complete article live on the web and see many more at GreatVets.com.

Mobile Landing Page

admin — Sat, 16 Apr 2011 19:31:46 +0000

I created the tagline “Take Lamps Plus to go!” which has been used across multiple marketing platforms in support of Lamps Plus mobile apps. This landing page was initially created to funnel traffic to the App Store at iTunes. In the future, it will also feature the Android app and link to the mobile version of LampsPlus.com.

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Alternately, view this page live on the web at LampsPlus.com/Mobile

iTunes App Store Description

admin — Thu, 14 Apr 2011 20:22:59 +0000

The Lamps Plus catalog viewer was published to the App Store at iTunes in early 2011. I wrote the full app description which appears in the App Store online and on mobile devices. Excerpts of this description have appeared in multiple other marketing initiatives.

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Alternately, here is a link to the full description page at iTunes.

iPad and iPhone App Promo Email

admin — Thu, 14 Apr 2011 19:11:58 +0000

I created the tagline “Take us to go!” which has been used across multiple marketing platforms in support of Lamps Plus mobile apps.

This email was created to promote the Lamps Plus catalog viewer App for iPad, iPhone and iPod Touch. The copy is short and sweet with the object of driving customers to the mobile landing page or directly to the App Store at iTunes.

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Facebook Promo Email

admin — Thu, 14 Apr 2011 19:03:10 +0000

This email blast was created to raise awareness of the Lamps Plus Facebook page. The objective was to garner more “likes” and increase participation in the Facebook community. A fan-only promo code was offered as an enticement.

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Special Promotional Email Drop

admin — Wed, 16 Mar 2011 19:50:28 +0000

This email drop was created to promote a competitive advantage in a special situation: potential manufacturer shipping disruptions caused by Chinese New Year.

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