Archive for the ‘Work’ category

Craigslist Jobs and The True Meaning of Internship

June 22nd, 2010

The scourge of the Craigslist jobs board is those people and organizations looking to get something for nothing. It’s at once laughable, depressing and rage-inducing.

Listen up people: You can call it an “intership,” but it doesn’t change the fact that you want someone to give you something for free.

Here’s a great example from today:

Eco-Friendly Website Looking for Writers (Los Angeles)

Chosen by Time Magazine in 2009 as of the best designed green websites, EcoHomeResource.com provides inspiration and information to help people create and maintain healthy home environments. We are looking for talented and enthusiastic writers for our internship program. We are looking for a minimum 4 month commitment, contributing 2 articles per week, plus minimal data entry to continue to build the green products and services database. You will work primarily from home, so access to a computer and the internet is essential. We have in person meetings usually every 2 weeks or conference calls. There will be an initial orientation/training session. Please send a writing sample and why you think you would be a good fit for the team. This is a non-paying internship, but you will gain valuable experience, good job references and your work will be published and archived on a credible web resource, with author credit. Thank you for your interest!

Author credit!? Halleluah!! After all, as a narcissistic artist I do this solely for the recognition, anyway. And the archiving. Thank you EcoHomeResource.com!! I can’t wait to give you 4 months of work in exchange for “valuable experience” and “good job references.”

You know what? Real jobs offer those things, too, IN ADDITION to money.

Bottom line: There’s no excuse for asking a writer to contribute revenue-generating content to your website for nothing. Furthermore, there’s no excuse for writers — of any experience level — to give away their services for free.

Not to start a rant here, but creatives get taken advantage of in ways other professionals don’t. Can you imagine asking a young accountant to do 4 months of bookkeeping for free? Try posting an “intership” for a car salesman and tell him he doesn’t get any commission … just “valuable experience” and “good job references.” There’s no reason this should sound any less crazy than asking writers to contribute content for free.

Adventures in Autocomplete: Writers Are

June 7th, 2010

Writers are Google autocomplete

The wonder of Google autocomplete! Okay, let’s take a look at these one-by-one:

1) Writers are loners — I can’t speak for all writers, but, in the case of this writer, this might be true. I work best by myself. But, not all writing is done alone. Songwriters collaborate. Screenwriters do, too. Copywriters are probably the lone wolves of the writing world.

2) Writers are born not made — I think people either write well or they don’t. And I’m not sure this is a skill that can be taught. People who are not born writers can, if they are so inclined, learn the basics and get along just fine. Those who are not ’so inclined’ exist solely to generate work for copy editors.

3) Writers are introverts — No we aren’t. Leave me alone.

4) Writers aren’t exactly people — People who type this into Google aren’t exactly people.

5) Writers are depressed — Many writers – some of the most famous ones – were depressed. Perhaps they wrote to explain and, hopefully, escape their depression. Some of the world’s greatest art has been inspired by the pain of the human condition. My depression is, conversely, caused by having to write "compelling" web copy for 42 different colors of the same table lamp.

6) Writers are the engineers of the [human] soul — The phrase was coined by Russian novelist Yuri Olesha and adopted by Joseph Stalin. Apparently it’s all the rage in China right now.

7) Writers are readers — The good ones are. Additionally, speakers should be listeners; takers should take turns being givers; and lovers should never be haters.

8) Writers are born — (see #2)

9) Writers arena — Meet other writers who are lonely, introverted, depressed, not-exactly-people just like you!!!

Once Again, The Onion Nails It

March 12th, 2010

The Onion is consistently funny, but what’s more admirable and enviable is that they are also consistently “right on.”

Oddball and slapstick humor are great, but true brilliance lies in finding the deeper humor in the everyday.

This piece cracked me up, and hit close to home. As a copywriter, this is what I’m up against. Better work on my bullet points.

http://onion.com/9i6vnT

Happy National Grammar Day!

March 5th, 2010

If not for a fellow copywriter at work, I would have missed NGD just like last year, and the year before.

Phew!

Well, turns out I’m not missing much, and I really could have done without the grammar song that was posted today at nationalgrammarday.com. “Grammar is the bomb!” Is it? Is it really?

Apparently this is what happens when you give librarians access to a drum machine and a recording studio.

In any case, I do appreciate that someone’s out there running PR for ol’ grammar. If they are hoping for this video to go viral, I would bet against it. And if it does, it won’t be for the right reasons.

Well aren’t I a grinch! Enjoy the video, march forth, and have a wonderful National Grammar Day.

Quick Hits on Copy: The Allure of Alliteration

February 23rd, 2010

I tend to fancy myself quite the wily wordsmith. This is why I became a writer. Putting pen to paper comes naturally, as does typing tons of text. In fact, I prefer to create on the computer, fingers flitting furtively across the keys.

That’s a lot of alliteration, no?

If I were to come across a paragraph like the one above, I would most certainly groan. Alliteration quickly loses its charm and becomes a distraction. There’s a fine line between putting a little polish on your prose and heavy-handedly heaping on hideous helpings of hackery.

As with any literary device, a little goes a long way. At times, I find myself using alliteration (and his less-popular cousin assonance) simply to amuse myself. A little wordplay can help me power through a less-than-scintillating project.

But, gimmicky writing will quickly turn off your reader. When a device becomes a distraction it’s time to tone it down. Be sure the focus remains on the story you’re telling, not on the manner in which it’s told.

Clever Copy: Trader Joe’s Fearless Flyer

February 19th, 2010

In this edition of Clever Copy: The Fearless Flyer from everyone’s favorite market, Trader Joe’s.

I love good food. I also love a good bargain. With that in mind, there’s no place quite like Trader Joe’s. I’m a big fan.

But for the moment, nevermind the food. Let’s talk about their periodical, the Fearless Flyer. I would absolutely love to write for this little gem (call me TJ!).

The copy has a distinct personality. And, whether or not the item being described appeals to me, the tone and humor of the writing is always appealing.

TJ’s knows their audience, and it’s clear the Flyer writer(s) loves food, too. In this way, they instantly connect and engage the reader. The enthusiasm about the products is contageous, making it the best kind of sales copy — the kind that doesn’t feel like sales copy.

The Fearless Flyer is at once sophisticated and self-effacing, enthusiastic without being breathy. Trader Joe’s products generally sell themselves, so the Fearless Flyer sells the store as a whole. After flipping through the Flyer, I can’t wait to get down there and try some new stuff.

I dare you to walk into a Trader Joe’s and leave with less than 10 items. Drop me a comment and attach a scanned copy of your receipt if you succeed.

Fearless Flyer: Mission Accomplished.