Stop making me feel so depressed about my existence.
Is it just me or did several of the Super Bowl commercials focus on a similar theme: a man’s life is nothing more than hen-pecked drudgery? But, at least you get to drive that muscle car you grew up fantasizing about.
These commercials were a slight departure from the historically popular “man is simple idiot” ads. In these ads, men are clueless idiots easily plied with light beer and pretty girls. I’m not here to argue whether that’s true or not, I’m just saying I don’t plan on buying products from folks who think I’m an idiot.
These commercials are also closely related to the “man is merely a pawn in his wife’s game” ads. There is very little evidence to dispute this thesis, but, again, reminding me of this does not enamor me of your brand.
All I’m saying here, in a nutshell, is that guys deserve a little respect when it comes to advertising. Hey, I know there’s a lot drudgery in my day-to-day life. Some days it seems overwhelming. How about differentiating your brand by inspiring me and pointing out why “it’s all worthwhile.” Just a thought.
I loved the Google study-abroad ad, by the way.
